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Knowing Me, Knowing You: Finding the Right Game Pitch in an Ever Changing Landscape

Agostino Simonetta  (Chief Strategy & Investment Officer, Thunderful Games)

Location: Room 3016, West Hall

Date: Wednesday, March 23

Time: 2:00 pm - 3:00 pm

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: Yes

In a changing industry landscape, games are funded by different types of investors, ranging from traditional publishers, to platform holders, to VCs, PE, and government grants, and each of these have contrasting backgrounds. Some want immediate ROI, others are focused on long-term IP building, and some are focused on marketing a new platform. This means that deal terms are more varied than ever, and often more complicated to understand.

In this presentation Thunderful Games Chief Strategy & Investment Officer Agostino Simonetta will detail how to best pitch these different types of investors, who are all driven by different motivations. He will outline the challenges and opportunities offered by this evolving landscape, advise studios how to focus on their strengths, and outline the various motivations and goals that drive different types of investors. Attendees will come away with a better understanding of the investment landscape and how to create better, more tailored pitches.


Attendees will leave this talk with increased awareness of the investment landscape, a better understanding of how developers can be of interest to the different types of investors (from traditional publishers, platform holders, VCs, PE, and government grants), and how to create better tailored pitches with a higher success rate.

Intended Audience

The talk is aimed at developers of every size and shape looking to improve their understanding of the investment landscape and how to best pitch their games to publishers, investors and platforms.