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View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Learn How VIP Management Can Change Your Company's Revenue Footprint

Gemma Doyle  (Vice President, Zynga , T2)

Location: Room 3016, West Hall

Date: Wednesday, March 22

Time: 9:00 am - 10:00 am

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Lecture

Vault Recording: Video

Audience Level: All

This lecture will give game developers the knowledge needed to apply data-driven VIP Management, which will allow them to engage and retain their most loyal players, as well as how to deliver a definitive ROI in dollar value that comes from VIP.

Gemma Doyle, Vice President at Zynga, will also discuss subjects like: submitting a business value proposition with realistic ROI projections, segmenting a base with the right ratio, what data needs to be the driver behind one's VIP operation, how and when to pivot to pockets of opportunity based on data stories, and more.


Attendees will learn how to: build and maintain a successful VIP Organization, grow a business value proposition with realistic ROI projections, staff appropriately based on segmenting, and create an experiment that measures only the lift from VIP Management.

Intended Audience

This is for CMOs looking for new revenue streams, executives focused on low-cost high value retention, product owners focused on increasing the wallet share of their highest-value players, support leaders wanting to expand their existing operation, and more.