Gemma Doyle (Vice President, Zynga , T2)
Location: Room 3016, West Hall
Date: Wednesday, March 22
Time: 9:00 am - 10:00 am
All Access Pass, Core Pass
Business & Marketing
Vault Recording: Video
Audience Level: All
This lecture will give game developers the knowledge needed to apply data-driven VIP Management, which will allow them to engage and retain their most loyal players, as well as how to deliver a definitive ROI in dollar value that comes from VIP.
Gemma Doyle, Vice President at Zynga, will also discuss subjects like: submitting a business value proposition with realistic ROI projections, segmenting a base with the right ratio, what data needs to be the driver behind one's VIP operation, how and when to pivot to pockets of opportunity based on data stories, and more.
Attendees will learn how to: build and maintain a successful VIP Organization, grow a business value proposition with realistic ROI projections, staff appropriately based on segmenting, and create an experiment that measures only the lift from VIP Management.
This is for CMOs looking for new revenue streams, executives focused on low-cost high value retention, product owners focused on increasing the wallet share of their highest-value players, support leaders wanting to expand their existing operation, and more.