GDC 2025 Session Viewer

With over 3 billion gamers globally, game developers have a unique opportunity to drive positive impact at an international scale. It's no secret that coveted Gen Z and millennial audiences gravitate toward purpose-driven brands – and games are no exception. In fact, nearly 70% of gamers are more likely to engage with titles that incorporate social good initiatives, whether through promoting sustainability or championing marginalized communities. But how can studios launch purpose-driven activations that not only resonate with players and encourage real-world action, but help reach key KPIs and studio goals in a challenging industry landscape? Join Mathias Gredal Nørvig, CEO of SYBO, the mobile games studio behind Subway Surfers, Jennifer Estaris, Game Director at ustwo games, and Lisa Pak, Head of Operations at the Playing for the Planet Alliance, as they share actionable insights for studios hoping to enhance social impact efforts, but aren't sure where to begin.

Takeaway

Attendees gain actionable insights from industry leaders on how to integrate social responsibility into game operations, in a way that propels studio KPIs even amidst a tumultuous industry landscape with limited resources. Learn how to leverage in-game activations, partnerships, and community engagement to make an impact both internally and externally.

Intended Audience

The session is for all gaming industry professionals, from community managers, engineers, design teams, and beyond, seeking to contribute their unique skill sets to enhance their games' social impact efforts. No prerequisite knowledge is necessary.