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View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.

You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.

Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

Leveling Up: How AI's Transformative Role in Level Automation Production Adds Business Value in 'Candy Crush Saga'

Anna Hernandelius  (Product Director Content, King)

Sahar Asadi  (Director of AI Labs, King)

Location: Room 3005, West Hall

Date: Thursday, March 21

Time: 10:00 am - 11:00 am

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

Anna Hernandelius, Product Director in Candy Crush Saga, together with Sahar Asadi, Director AI Labs at King, present King's journey in implementing and using AI to create business value; from A/B testing to high speed AI level testing to enhance the player experience. The session will look at the role of AI in business transformation within the games industry and how the technology is helping us in our mission of Making the World Playful.


The journey of bringing value from research to product and business is highlighted in this talk. This talk will focus on the example of AI game play for content automation production. Attendees will have the opportunity to see how two teams are working together to implement new technology in something as basic as level testing and at the same time ensuring they are able to achieve business value of that new technology.

Intended Audience

Level designers, Game Designers, Data scientists, AI/ML Engineers, Product Managers

Connecting the Global Game Development Community

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