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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Lifetime Value in the Time of Covid

Dylan Rogerson  (Senior Data Scientist, Wizards of the Coast)

Date: Wednesday, July 21

Time: 1:20pm - 1:50pm

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing, Programming

Format: Session

Vault Recording: Video

Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation

Predicting the lifetime value of a new player in your game is already a daunting concept. But what if your game only releases new content every 3 months? And to start you have only 3 months of data? And then just as you begin to have a good grasp of the world the global pandemic happens? In this talk we will discuss how a lifetime value model was vastly improved through 4 different versions over a year of Magic: The Gathering Arena. This will cover how traditional models from other industries failed, how we arrived at our solution and how we adapted to the largest change in player behavior we've ever seen.

Takeaway

Attendee's should leave with an understanding of the challenges surrounding predicting player behavior, creating a lifetime value model tailored to the F2P gaming industry and keeping said model nimble enough to adapt to an ever-changing world.

Intended Audience

Audience members should be familiar with concepts such as analytics, lifetime value (LTV) and very basic knowledge on models or model deployment. While this will appeal to a broad audience, data scientist/analysts and those who work in user acquisition and marketing will find it more informative.