Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by pass type, topic, and format. You will be able to build your personal schedule directly within the event platform, once live early July 2021.
Dylan Rogerson (Senior Data Scientist, Wizards of the Coast)
Pass Type: All Access Pass, Core Pass
Topic: Business & Marketing, Programming
Vault Recording: TBD
Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation
Predicting the lifetime value of a new player in your game is already a daunting concept. But what if your game only releases new content every 3 months? And to start you have only 3 months of data? And then just as you begin to have a good grasp of the world the global pandemic happens? In this talk we will discuss how a lifetime value model was vastly improved through 4 different versions over a year of Magic: The Gathering Arena. This will cover how traditional models from other industries failed, how we arrived at our solution and how we adapted to the largest change in player behavior we've ever seen.
Attendee's should leave with an understanding of the challenges surrounding predicting player behavior, creating a lifetime value model tailored to the F2P gaming industry and keeping said model nimble enough to adapt to an ever-changing world.
Audience members should be familiar with concepts such as analytics, lifetime value (LTV) and very basic knowledge on models or model deployment. While this will appeal to a broad audience, data scientist/analysts and those who work in user acquisition and marketing will find it more informative.