GDC 2025 Session Viewer
Live Service Games Summit: One Billion Plays: The Next Generation Meets Sonic on Roblox
Joe Ferencz (CEO & Founder, Gamefam)
Pass Type: All Access Pass, Summits Pass - Get your pass now!
Track: Live Service Games
Format: Lecture
Vault Recording: TBD
Audience Level: Intermediate
Join Joe Ferencz, CEO & founder of Gamefam, the developer behind Sonic Speed Simulator, as he takes you behind the curtain on what it took to create and live operate the first Roblox game featuring a AAA gaming character. Sonic Speed Simulator is now the #1 IP game of all time on Roblox and one of only 110 games on the platform to surpass 1 billion visits, so it's no wonder why the next generation is loving Sonic because they're obsessing on Roblox. The Roblox experience not only delights with its addictive racing gameplay, but also plays a pivotal role in promoting Sonic's console and mobile games as well as the iconic character's shows and movies. In this session, Joe will discuss the highs and lows of development, sharing key learnings on what worked and what didn't and what's next for the franchise.
Takeaway
Attendees will walk away with a holistic understanding of the opportunity on Roblox, including the development tools, how the players interact, what delights players and more importantly what doesn't, and the revenue opportunities. Attendees will be armed with practical data-driven examples that lead to improved KPIs.
Intended Audience
This lecture is recommended for
-- Professionals in the games industry interested in the development tools and community-based gameplay on Roblox
-- Indie developers focused on user-generated content (UGC) platforms, including Roblox, Fortnite and Minecraft
-- Developers working on games with an official license or brand partner
