GDC 2025 Session Viewer
Live Service Games Summit: Reinventing 'Candy Crush Soda' for the Next 10 years
Abigail Rindo (VP Head of Creative for Candy Crush Soda Saga, King)
Paul Hellier (Vice President of Technology for Candy Crush Soda Saga, King)
Pass Type: All Access Pass, Summits Pass - Get your pass now!
Track: Live Service Games
Format: Lecture
Vault Recording: TBD
Audience Level: All
Kings Candy Crush Soda has been delighting players for more than 10 years, but what are the dreams for the next decade? How can you transform a game that is already played by millions without fully disrupting the core experience? Candy Crush Soda's VP of Technology Paul Hellier and VP of Creative Abigail Rindo share how they embarked on an ambitious project to transform the brand, product, and team to plan for the future. This session will explore learnings and best practices in leading change and creating strong visions for teams operating in the live service space.
Takeaway
This is a unique opportunity to hear from an established game and IP just how difficult it is to change the direction of a product vision while keeping it operational for a live playerbase. Attendees can expect to take away key learnings and best practices around structuring teams, creating and communicating clear vision, and change management.
Intended Audience
This session is ideal for aspiring or current Production Directors, Executive Producers, Creative Directors, Marketing Directors, and Tech Directors. Live service teams.