GDC 2025 Session Viewer
Live Service Games Summit: The Untapped Future and Opportunities of Free-To-Play
Mika Tammenkoski (CEO, Metacore)
Pass Type: All Access Pass, Summits Pass - Get your pass now!
Track: Live Service Games
Format: Lecture
Vault Recording: TBD
Audience Level: All
While many view the free-to-play game market as mature, we believe it's still in its early stages—particularly in areas like marketing, service-based business models, and deeply understanding player behavior. Despite the explosive growth of mobile gaming, there are still untapped opportunities for innovation. In this talk, Mika shares insights from my journey as CEO and Co-founder of Metacore, creators of the global hit Merge Mansion, and highlight how we navigated this competitive landscape.
Mika will explore why there's still significant potential for growth in the free-to-play space. By scaling intellectual property, improving service models, and crafting personalized player and consumer experiences, mobile games can—and should—compete not just within the gaming industry but across all forms of entertainment.
Takeaway
Key takeaways will include an in-depth look at the current landscape and future predictions for F2P, how mobile games can and should compete with other forms of entertainment, and the untapped potential in areas like marketing, service-based business models, and player engagement.
Intended Audience
This presentation is geared for everyone in the mobile game industry, ranging from senior executives, product managers, and strategists alike. Those leading teams through growth and market challenges, particularly in competitive environments, will benefit most.
