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Long Live Events: An Honest Postmortem about the Transformation of Indie Arena Booth to an Online Event

Valentina Birke  (Project Director, Super Crowd)

Location: Room 2014, West Hall

Date: Friday, March 25

Time: 1:30 pm - 2:30 pm

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: No

There have been many digital events that have taken place during the pandemic, however few have managed to successfully recreate the social components. While some have relied on streaming or discord servers, the Indie Arena Booth created a social MMO platform. Come listen to Valentina Birke (Head of Indie Arena Booth) as she talks about how to activate an online community, market digital events, and what is and isn't possible online. In this honest post mortem there will be hard numbers and learnings from the last 2 years of Indie Arena Booth.


The attendees get insights about the structure of online events and why limiting content and focusing on curation is beneficial.
Insights on user journeys and examples for meaningful online community building.

Intended Audience

Event organizers, game developers, marketing people. No prerequisite knowledge needed.