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Making Games for Kids Roundtable Day 3: Marketing, User Testing, and Other General Topics

Carla Engelbrecht Fisher (Director, Product Innovation, Netflix)

Location: Room 206, South Hall

Date: Friday, March 22

Time: 1:30pm - 2:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Design, Business & Marketing

Format: Roundtable

Vault Recording: Not Recorded

Audience Level: All

Children are not just mini versions of adult gamers. Kids' gaming preferences and abilities are affected by their developing cognitive and physical abilities. Session three is broadened to cover marketing as well as user testing. The business of making money when the target audience is children is always tricky and worthy of dedicated time.

Takeaway

This series of roundtables will focus on the issues developers encounter when making kid-friendly games. Attendees will be able to both share their knowledge as well as gain insight from other's experiences. The primary takeaway for everyone attending will be an enhanced understanding of the children's gaming market.

Intended Audience

Attendees to this session should be versed in general game development or usability, and have an interest in or working knowledge of the children's gaming space.