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Making Your Game Influencer Ready: A Marketing Wishlist for Developers

David Ortiz Lapaz (Communications Director, ICO Partners)

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

Influencer Marketing is evolving and becoming more professional. Content creators are becoming celebrities, filling stadiums and wielding the power to help games explode in popularity. More than ever, learning how to best work with them is on your interest and is becoming more and more complex.

As a game marketeer you may want to integrate content creators as part of your game strategy, but you're not exactly sure what will make the most impact, and when you do, maybe the development of the game is so far ahead that you find it hard to build the tools you need.

This talk will teach you new and existing methods of making your game content-creator-ready. Drawing from his experience managing world-class content creators, David will share the tools marketing teams need to establish long-lasting bridges with content creators. He will also discuss the best ways of making sure they are ready in time to make the most impact.


Attendees will leave the session with a toolset of ideas they can take away to improve their influencer marketing strategies or develop new ones. They will also understand the best timing to implement such ideas and how they can make a difference to their games.

Intended Audience

Marketing people from games companies who are interested in working closely with content creators, and collaborating with their development teams to have the best tools for it. No particular knowledge required, just curiosity about influencer marketing.