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Maximize Game Operations with Minimal Cost: Online Operation Experience of 'Meteor Butterfly Sword'

Shuhan Luo  (UI & UX Designer, Netease)

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Design, Production & Team Management

Format: Session

Vault Recording: TBD

Audience Level: Yes

As the life cycle of the game is extended, the internal structure of the project will often be gradually streamlined, but at the same time we still need to put in new gameplay, appearance, activities and other content to keep players active and enthusiastic. We hope that players in the game can continue to enjoy the game. As a game launched in 2018, "Meteor Butterfly Sword" is currently running the game with a team of less than half of the online period, still maintaining stable revenue and popularity, and bringing new surprises to players in each version. This time, I will share with you how our team manages and produces version content from the three aspects of "User persona + Requirement deconstruction", "Bimonthly version + Weekly unlock", and "Copy, Combine and Match". We hope that through this speech, the game team in continuous operation can be provided with practical experience in version management and project management.

Takeaway

It is hoped that through this speech, the game team in continuous operation can be provided with practical experience in version management and project management.

Intended Audience

Game designers and product managers.