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GDC + VRDC 2019 Session Scheduler

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Maximizing the Influencer Potential for Your Game (Presented by Xsolla)

Brooke Van Dusen (Senior Director of Business Development, Xsolla, Inc.)

Location: Room 2024, West Hall

Date: Tuesday, March 19

Time: 4:00pm - 5:00pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Dev Day

Tutorials: N/A

Vault Recording: Video

Audience Level: All

Influencer marketing has become an essential part of marketing for many games today, and a vital source of growth for some. When should one make their game available for influencer coverage? How should one roll it out and what's the ideal timing to adopt business models such as revenue sharing and sponsorship? And most importantly, how can one avoid failure with reasonable expectations for this distribution channel? In this talk, Xsolla will discuss how to position a game for influencer success.