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Jackie Yuan (Data Analyst, Glu Mobile)
Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!
Topic: Business & Marketing
Vault Recording: TBD
Audience Level: All
Data Analyst at Glu Mobile, Jackie Yuan, will offer a heuristic and practical approach to measure the performance of user acquisition campaigns and how to adjust campaign budget allocation based on the results. Specifically, she will focus on how to estimate the long-term performance using short term performance results for titles in beta, new launch, and growth life stage, respectively.
Attendees will learn how to measure the performance of user acquisition campaigns and adjust campaign budget allocation based on the results. Specifically, how to estimate the long-term performance with short term performance results in hand. Speaker will share the methodologies applicable for titles of beta, new launch, and growth life stage, respectively.
This session will benefit mobile game marketers, analysts, and anyone interested in learning how to quantitatively measure user acquisition campaign performance in both short term and long term. Applicable to a technical and business audience; no pre-requisite knowledge is necessary.