GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by pass type, topic, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Mobile App, once live. Sessions do fill up so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

Metrics to Track for Every User Acquisition Campaign

Jackie Yuan (Data Analyst, Glu Mobile)

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

Data Analyst at Glu Mobile, Jackie Yuan, will offer a heuristic and practical approach to measure the performance of user acquisition campaigns and how to adjust campaign budget allocation based on the results. Specifically, she will focus on how to estimate the long-term performance using short term performance results for titles in beta, new launch, and growth life stage, respectively.

Takeaway

Attendees will learn how to measure the performance of user acquisition campaigns and adjust campaign budget allocation based on the results. Specifically, how to estimate the long-term performance with short term performance results in hand. Speaker will share the methodologies applicable for titles of beta, new launch, and growth life stage, respectively.

Intended Audience

This session will benefit mobile game marketers, analysts, and anyone interested in learning how to quantitatively measure user acquisition campaign performance in both short term and long term. Applicable to a technical and business audience; no pre-requisite knowledge is necessary.