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Metrics to Track for Every User Acquisition Campaign

Jackie Yuan  (Data Analyst, Glu Mobile)

Pass Type: Conference Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Data Analyst at Glu Mobile, Jackie Yuan, will offer a heuristic and practical approach to measure the performance of user acquisition campaigns and how to adjust campaign budget allocation based on the results. Specifically, she will focus on how to estimate the long-term performance using short term performance results for titles in beta, new launch, and growth life stage, respectively.

Takeaway

Attendees will learn how to measure the performance of user acquisition campaigns and adjust campaign budget allocation based on the results. Specifically, how to estimate the long-term performance with short term performance results in hand. Speaker will share the methodologies applicable for titles of beta, new launch, and growth life stage, respectively.

Intended Audience