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Minority Care: Make Color No Longer a Cognitive Disability

Shenli Pang  (UI/UX Designer, NetEase)

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Design, Visual Arts

Format: Session

Vault Recording: TBD

Audience Level: No

Color is an essential information ideographic tool in the game. Artists tend to use color to express the level of equipment, the state of items, or a reminder of the danger degree. These colors can quickly introduce players to the game content, while maximizing the creativity and expressiveness of the artists. Unfortunately, however, this color information is not the case for minority groups.Nowadays, there are many players having color vision deficiency all over the world. However, most of them are not given efficient attention they deserve. Being unable to distinguish some color-related information in the game, those players often fail to fully enjoy the fun of the game. How to make good use of color and enable more minority players enjoy the game is a huge challenge for artists. In the game NARAKA: BLADEPOINT, we paid close attention to the game experience of players having color vision deficiency. We focused on meeting those minority players' core needs and won both market and reputation for the game. The Accessibility Design in NARAKA: BLADEPOINT has won the praise from players with color vision deficiency in STEAM, helping expand approximately 10% of the potential market. In the meanwhile, we are in process of establishing The Accessibility Design standards of NetEase game, aiming to set a benchmark for Chinese overseas games.

Takeaway

By listening to this speech, producers, artists, and designers who want to reach out to the special player communities and gain further popularity will have a profound understanding of how to take advantage of color. As designers, we are responsible for ensuring that all players have access to the game world regardless of ability or situation, while maintaining the aesthetics and artistry.

Intended Audience

Producers, artists, and designers who want to reach out to the special player communities and gain further popularity