GDC + VRDC 2019 Session Scheduler

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Mobile Games: Launch Strategies and What's New in Mobile Creative (Presented by Facebook Gaming)

Meg Youngblood (Vertical Strategy Lead, Global Gaming, Facebook)

William Lee (Product Marketing Manager, NA Global Gaming, Facebook)

Jennifer Taran (Sr. User Acquisition Manager, Scopely)

Location: Room 3020, West Hall

Date: Monday, March 18

Time: 2:40pm - 3:40pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Dev Day

Vault Recording: Video

Audience Level: All

Hear from industry experts on best practices for Mobile Game Launches, including how to develop your creative strategy, how to leverage optimization solutions, and formulate your measurement strategy.
Then, learn about the consumer shift to ephemeral content and how to effectively implement Stories and Playable ads into your mobile advertising creative strategy.

Takeaway

Learn tips and tricks from industry experts on best practices for new Mobile Game launches and how to implement Stories and Playable ads into your mobile advertising strategy.

Intended Audience

Mobile Game Publishers