View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.
You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.
Mobile GG: The Growth Guide for User Acquisition & Monetization in a Privacy-First Future (Presented by InMobi)
Pamela Ibarra (Vice President, Partnerships, InMobi)
Sergio Serra (Head of Product, DSP, InMobi)
Manu Mathew (Head of Product, SSP, InMobi)
Location: Room 2011, West Hall
Date: Thursday, March 21
Time: 4:00 pm - 5:00 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!
Topic: Business & Marketing
Format: Sponsored Session
Vault Recording: Not Recorded
Audience Level: Intermediate
LFG? Looking for growth? Acquiring the right players and monetizing them is more challenging than ever. Discover how you can get more with less: more players and more revenue with less data and less headaches. In this session, mobile experts will reveal: the targeting tactics that work in an IDless future, best practices for consent management to bolster first-party data & revenue, and the metrics to pay attention to in 2024.
Takeaway
Learn the UA targeting tactics that actually work in a SKAN + Sandbox world. Uncover how addressing identity & consent management improve monetization, and learn the top tactics to improve 1P data & opt-in rates. Finally, prepare for the new privacy-first measurement mythologies that are starting to affect ad revenue.
Intended Audience
People in user acquisition, monetization, or data roles at mobile game studios will find this session most helpful.
