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"Monetization Strategies that Drive Revenue" & "A Publisher's Journey to Success" (Presented by Facebook Gaming)

Anala Prabhu (Product Marketing Manager, Growth, Facebook)

Nate Barker (Director of Business Development, Kolibri Games)

Steve Webb (Director, EMEA Publisher Solutions, Facebook)

Location: Room 3020, West Hall

Date: Monday, March 18

Time: 11:20am - 12:20pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Dev Day

Vault Recording: Video

Audience Level: All

Today’s game publishers are caught in a balancing act – looking for ways to profitably acquire users and monetize without negatively impacting retention. Engaging ad formats and complementary monetization strategies that seamlessly fit into the user experience put gamers first, attracting new fans and growing communities. We’ll discuss how to successfully integrate engaging ads as revenue source, ad formats that complement the game journey, and implementation best practices.
We’ll follow with a fireside chat with a top Publisher to discuss how they grew their business by introducing ad monetization within an In-app purchase ecosystem, as well as diversifying their business model.

Takeaway

Learn how Mobile Games can successfully integrate engaging ads as a revenue source, which ad formats to consider that complement the game journey, and best practices on implementation methods. We’ll follow with a fireside chat with a top Publisher to discuss how they grew their business with ad monetization.

Intended Audience

Mobile Game Publishers