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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Monetization Strategies That Instantly Maximize Your Game’s Profit (Presented by HotPlay)

Jessie (Nithinan) Boonyawattanapisut  (Chief Executive Officer, HotPlay)

Date: Thursday, July 22

Time: 3:40pm - 4:10pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Not Recorded

HotPlay

With the unprecedented growth of gamers around the world there are new opportunities for game developers to grow their games and increase profitability but there are also new challenges to overcome. This talk is brought to you by HotPlay which has created a new advertising and couponing platform that connects your players with retailers around them and generates revenue for you! . The talk will highlight lessons learned in proving out the platform in Thailand’s bustling mobile market. Learn how HotPlay’s non-intrusive in-game advertising and couponing helps game developers accelerate user growth, grow retention and boost LTV without compromising the integrity of the game. Explore case studies from Invictus, the AAA-quality, fighting RPG mobile game and Evergleam Hill, the reward-based sandbox simulation game.

Takeaway

Attendees will learn how to improve in-game advertising effectiveness (higher eCPM) and utilise brand coupons to grow their user base and achieve higher retention. HotPlay empowers game developers and studios to plan their game monetization strategy with high performance ad assets early in the development process.

Intended Audience

This session is intended for all levels of game developers, designers, managers and marketers in the games industry with an interest in finding new ways to grow game profitability and connect with both global and local brands, retailers and advertisers.