GDC 2025 Session Viewer
Monetizing Through Game Art: Creating Engaging Decors in 'Good Pizza, Great Pizza'
Keyan Zhang (Game Designer, TapBlaze)
Pass Type: All Access Pass, Core Pass - Get your pass now!
Track: Business & Marketing
Format: Lecture
Vault Recording: TBD
Audience Level: All
In "Good Pizza, Great Pizza," decors play a crucial role not only as visually appealing elements but also as significant revenue drivers. For our team at Tapblaze, we release various decors every month. Thus, creating high-quality and engaging decor is always a top priority. To achieve this, it's essential to understand how players interact with the decors we produce, both from their perspective and ours. In this talk, we'll break down the design, art, and production lessons we've learned throughout this process into several parts, including improving existing workflow and data analysis. By showcasing concrete examples and data, attendees can learn how to produce in-game cosmetics that improves their monetization.
Takeaway
Attendees will gain practical insights into creating and releasing in-game cosmetics that improves in-app purchases and ad revenue, while sustaining a healthy game economy and meeting player expectations.
Intended Audience
This talk is tailored for game designers and artists, particularly those from small indie teams and developers who are working on games that depend on players purchasing in-game cosmetics.
