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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Monetizing Your App Post iOS 14.5: Different Paths To Success (Presented By MoPub)

Kaitlin Inman  (Sr. Strategic Publisher Manager, MoPub (a Twitter company))

Sen Sun  (VP, UA/GM, Ads , Scopely)

Date: Wednesday, July 21

Time: 10:50am - 11:20am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Not Recorded

MoPub

While some may fear the app industry’s recent privacy changes as potentially crippling for an ad monetization business, there are app publishers who see a path to durable success. Learn about ways to thrive, not just survive, in the midst of ad identifier limitations that you can leverage for your business from industry leader Sen Sun, VP of Monetization/UA at Scopely.

Takeaway

Recognize the multiple techniques to best manage ad monetization growth in the midst of privacy changes, including maximizing one’s existing app universe, optimizing the signals currently available and doubling down on existing, as well as possibly exploring new revenue levers.

Intended Audience

Mobile app publishers and developers who currently or plan to monetize through ads.