GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

GDC + VRDC 2019 Session Scheduler

View, browse and sort the ever-growing list of GDC sessions by pass type, track, format, and more! With Session Scheduler, create an account to build your own GDC schedule and access it anywhere, including on the GDC app, once live.

If you've registered for GDC, you can use the same login credentials. Adding a session to your schedule does not guarantee you a seat. Sessions do fill up, so please arrive early to sessions that you would like to attend.

More Feelings, Fewer Features: Showcasing Your Indie Game Through Messaging and Video

Derek Lieu (Trailer Editor, Independent)

Dana Trebella (Founder, Spoke and Wheel Strategy)

Location: Room 2005, West Hall

Date: Monday, March 18

Time: 4:40pm - 5:10pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits, Indie Games Summit - Get your pass now!

Topic: Independent Games Summit

Format: Session

Vault Recording: Video

Audience Level: All

This talk, from an indie marketing/strategy veteran (Dana Trebella) and noted trailer creator (Derek Lieu) will teach a practical and focused step-by-step process to find your indie game's differentiated message, and how to explain the game's hook via strong visuals and trailers. This talk will also cover how to create this message without falling into common pitfalls. Your game should not be referencing other games and relying on a list of features, but rather showcasing the feelings and experience that it evokes! Finally, attendees will learn how developing their message and hook early can focus their marketing, aid their development, and unify all assets for stronger impact.

Takeaway

Learn the value of a game's message, how to find it, major pitfalls developers fall into, and why the message simplifies and focuses both development and marketing. Also learn why it's important to think about trailers early in development, and how it can aid the design process and marketing.

Intended Audience

This talk is for anyone making a game, or helping someone market their game, particularly for people struggling with how to talk about their game in a compelling way that's unique to them. No prerequisite knowledge is required.