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'Naraka Bladepoint': Build a Popular Face Customization System

Sisi Yuan  (UX Design Leader, Netease, Inc.)

Lei Guan  (Game Producer, Netease, Inc.)

Location: Room 2005, West Hall

Date: Friday, March 25

Time: 3:00 pm - 4:00 pm

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Design, Visual Arts

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: Yes

How much content should we open to the player? What part do the player care about most?How should we set the standard face and personalized face? What is the difference between the aesthetics of the East and the West. What's the benefits of face customization system.The face customization system of Naraka fully considers the needs of players. Provides a good UX design. Using the latest technology.This system truly satisfies the aesthetic needs of global players. Finally,Naraka build a popular face customization system loved by players.


1) We can provide players with a lot of things, but scientific screening is needed;
2) When we provide standard content to players, we also reserve enough surprises;
3) Know your players in advance, then your artwork will gain greater recognition from players;
4) Use AI, blockchain and other cutting-edge technologies to maximize the value of your artwork system;

Intended Audience

Artists,game designers, and programmer