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Ryan Kaufman (VP Narrative Design, Jam City)
Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!
Vault Recording: Video
Audience Level: Advanced
Creating a compelling narrative can make or break a game and with mobile, the opportunities to play with narrative are endless. By considering things like screenshot sharing, frequent narrative payoffs for shorter session times and cliffhangers, writers and narrative leads can help a story come to life and in turn, drive engagement, retention and virality.
Attendees will hear how narrative works in mobile gaming in free to play environments, why characterization, virality, overarching mysteries and other considerations drive retention, engagement and monetization, and discover the means it takes to create a compelling narrative experience catered to the mobile audience and platform.
Developers, writers, game creators, narrative designers.