GDC 2025 Session Viewer
Next-Gen Tech Forum: Generative AI's Honeymoon Is Over: What's Working for Developers Today? (Presented by Invoke)
Kent Keirsey (CEO and Founder, Invoke)
Location: Room 3009, West Hall
Date: Tuesday, March 18
Time: 12:00 pm - 1:00 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!
Track: Visual Arts
Format: Sponsored Session
Vault Recording: Not Recorded
Audience Level: All
The games industry leads the charge in adopting generative AI in comparison to its film and television counterparts, with 86.7% of professionals already using these tools according to a recent CVL Economics study. AI's impact on the industry is inevitable, but we can shape how studios adapt. In this session, Kent Keirsey, founder and CEO of Invoke, will share visual media workflows being used today by game developers in creative production pipelines. He will discuss strategies for integrating AI into studios, where it is still facing resistance from developers, artists, and consumers.
Takeaway
Attendees leave with a better understanding of how studios can implement AI tools to empower developers and enhance content pipelines to deliver high-quality content for players. They gain insight into assessing AI tools to match their studio's needs and learn how to avoid common pitfalls before implementation.
Intended Audience
The target audience for this roundtable is industry executives, studio leadership, team managers, artists (eg. technical, prop & level, concept, character, 3D), R&D, and ML engineers. Prerequisite knowledge is not needed to understand the session's content.
