GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by pass type, topic, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the GDC Mobile App, once live. Sessions do fill up so please arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

Next Level Marketing for Indie Games

Hannah Flynn (Communications Director, Failbetter Games)

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

Indie game marketing has leveled up. Now everyone's got the memo about tweeting, streaming and making a press kit, how will your game marketing stand out?

Looking at examples from the marketing of Sunless Skies, Hannah Flynn (MCV Women in Games award for Comms Impact of the Year, 2019) takes you through strategies for generating creative marketing ideas which go beyond the norm.

Be inspired to grow your audience through community-building campaigns, investigate your community's other interests for new promotional angles, collaborate fruitfully with other devs and invent surprising and enticing calls to action.


Three different, high-level approaches to marketing idea generation which you can apply to your upcoming game, and some specifics of how these approaches were applied to Sunless Skies.

Intended Audience

This session is for anyone who does marketing, community management or PR for games, or anyone interested in finding new ways to excite or grow their community.