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Not Another ATT Session: How to win on iOS in 2022 (Presented by ironSource)

Yevgeny Peres  (VP Growth, ironSource)

Location: Room 2009, West Hall

Date: Thursday, March 24

Time: 12:45 pm - 1:45 pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass, All Access Online Only Pass - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Viewing Experience: In-Person/Virtual

Vault Recording: Video

Audience Level: Yes


Since ATT came into play more than a year ago, winning on iOS hasn’t been that simple for game marketers. But this isn’t another ATT session. Instead, Yevgeny Peres, VP Growth at ironSource, is highlighting two other major iOS solutions, both of which are critical to winning on iOS today: Custom Product Pages and Apple Search Ads. Join the session to catch Yevgeny discuss tips, best practices, and real life examples for supercharging campaign performance with CPP and ASA


Proven approaches to marketing with SKAN, ways to make the most of Apple Search Ads, and share how the power of creative analytics can unlock growth for app developers at every stage of the game.

Intended Audience

App developers at every stage of their game