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Online Game Technology Summit: Reaching 100-Million Registrations on WinZO with Micro-Influencers Network

Saumya Singh Rathore  (Co-Founder, WinZO Games)

Paavan Nanda  (Co-founder & CEO, WinZO Games Private Limited)

Pass Type: All Access Pass, Summits Pass

Topic: Programming

Format: Lecture

Vault Recording: TBD

Audience Level: All

The micro-influencer led economy has helped WinZO acquire 100M+ users in a short span of five years and reach hinterlands of India through vernacular content creation. WinZO leverages these influencers through a self-serving platform and rewards them for the referrals.

This session will capture how game companies can leverage big data, machine learning, deep statistical models, and new age technologies to scale their products effectively—while optimizing for costs and frauds involved in influencer marketing.

Takeaway

Attendees will learn how building a creator economy will actively require use of data and real time implementation of actively learning algorithms or AI. Influencers are great to get scale and educate the users in even diverse markets.

Intended Audience

This is for game developers, as well as indie/game studios looking to build products for the creator economy or want to create communities around their games. Game developers who are planning to leverage influencers for their games and want to learn about use of statistical models and artificial intelligence.