Saumya Singh Rathore (Co-Founder, WinZO Games)
Paavan Nanda (Co-founder & CEO, WinZO Games Private Limited)
Location: Room 3005, West Hall
Date: Monday, March 20
Time: 5:30 pm - 6:00 pm
All Access Pass, Summits Pass
Vault Recording: Video
Audience Level: All
The micro-influencer led economy has helped WinZO acquire 100M+ users in a short span of five years and reach hinterlands of India through vernacular content creation. WinZO leverages these influencers through a self-serving platform and rewards them for the referrals.
This session will capture how game companies can leverage big data, machine learning, deep statistical models, and new age technologies to scale their products effectively—while optimizing for costs and frauds involved in influencer marketing.
Attendees will learn how building a creator economy will actively require use of data and real time implementation of actively learning algorithms or AI. Influencers are great to get scale and educate the users in even diverse markets.
This is for game developers, as well as indie/game studios looking to build products for the creator economy or want to create communities around their games. Game developers who are planning to leverage influencers for their games and want to learn about use of statistical models and artificial intelligence.