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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Paths to Success: Japan's Puzzling Mobile Gaming Market (Presented by Pangle)

Faye Lee  (Account Management Director, Pangle)

Date: Thursday, July 22

Time: 2:30pm - 3:00pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Not Recorded


As the most downloaded mobile game genre in Japan, puzzle games represent a huge opportunity for mobile game developers to succeed in the market. In this session, Pangle’s Faye Lee will deep dive into the intricacies of puzzle games in Japan, highlighting differences between the eastern and western markets, and exploring what is working (and what is not) when it comes to solving riddles, matching boxes, and escaping rooms in one of the biggest mobile gaming markets in the world.


How are puzzle games succeeding in Japan, and how other puzzle games could succeed. Differences in mobile games between Japan and other countries in the world.

Intended Audience

Mobile games developers interested in how to best enter and succeed in the Japanese market with new or existing games