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'PAYDAY 2': Leveraging Game Telemetry to Increase Engagement and Replayability

Irene Hjorth  (Director of insights, Starbreeze)

Location: Room 209, South Hall

Date: Wednesday, March 23

Time: 10:30 am - 11:00 am

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Production & Team Management

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: No

PAYDAY 2 has been running successful Community Challenges involving Money Thrower and Giant Spoons to engage their players, new and old. Learn how Starbreeze and AccelByte setup the Game Telemetry analytics data pipeline and game intelligence to increase player engagement and event monetization, and lead to increased LTV.

Takeaway

More and more games are switching to games as a service business model with increased focus on live ops. A live data pipeline can be used through the game for telemetry collection but can help increase player engagement or event monetisation, and lead to an increased LTV. Learn from our experience in building the right data pipeline that works for your game.

Intended Audience

Game Producers, Live Service Designers, Game Data Analysts, or anyone interested on harnessing the power of your player community in your Game's Live Service.