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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Viewer, you can view session and speaker details for the 2024 Game Developers Conference. New sessions are regularly added leading up to GDC, and all dates and times will be announced about 4 weeks before the event. Once live, you will be able to build your schedule with the GDC Mobile App.

Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Performance Marketing: Profitable Growth Strategies

Heather Gainer  (Senior Marketing Manager User Acquisition, Kongregate)

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

Weve all heard that you need to spend money to make money and this is more true than ever as the gaming market becomes more saturated. Using the stock market as an analogy, I'll focus on why you should be marketing your game and how you can do that effectively. I'll share with you key marketing strategies I've learned while working in marketing for the past 10 years. We'll talk about setting budgets (both low and high), traffic split, mitigating risk and more. I'll present current data, trends and case study information from marketing our wide portfolio of Kongregate games.


By the end of this talk developers should walk away with actionable plan to either begin marketing their game or improving the profitability of their current performance marketing.

Intended Audience

Developers who may not have a large marketing team, a strong marketing background, indie developers or anyone who is not completely up to date on the current marketing trends.

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