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View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.

You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.

Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

Performance Marketing: Profitable Growth Strategies

Heather Gainer  (Senior Marketing Manager User Acquisition, Kongregate)

Location: Room 2014, West Hall

Date: Friday, March 22

Time: 11:30 am - 12:00 pm

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

We've all heard that you need to spend money to make money and this is more true than ever as the gaming market becomes more saturated. Using the stock market as an analogy. This talk focuses on why you should be marketing your game and how you can do that effectively. It shares key marketing strategies learned while working in marketing for the past 10 years. Additionally, there is discussion about setting budgets (both low and high), traffic split, mitigating risk and more. Current data, trends and case study information from marketing our wide portfolio of Kongregate games is presented.


By the end of this talk developers should walk away with actionable plan to either begin marketing their game or improving the profitability of their current performance marketing.

Intended Audience

Developers who may not have a large marketing team, a strong marketing background, indie developers or anyone who is not completely up to date on the current marketing trends.

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