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Alex Van Lepp (Marketing Director, Graffiti Games)
Pass Type: All Access Pass, Core Pass
Topic: Business & Marketing
Format: Lecture
Vault Recording: TBD
Audience Level: All
This talk discusses the marketing activities that yield the most Wishlists by sharing historical data on what has been the most successful for Graffiti Games' released and upcoming games. Using lessons learned, it will share the best practices to generate the highest results for these marketing activities, as well as how to properly account for these efforts in a schedule to keep a game on time for launch and prevent disruption to development milestones. The talk will also address how to mitigate potential hurdles that may arise between marketing and production to ensure the best possible game is developed while garnering Wishlists and awareness needed for a successful launch.
Attendees will learn the best practices to efficiently and effectively create major marketing beats that work with the development schedule for their game and prevents potential delays to ensure they are amassing significant Wishlists for their game.
This talk is intended for those working to launch a video game, whether it be a seasoned producer or a first-time developer. It shares lessons learned on how marketing and production can work together to stay on schedule, as well as optimal strategies to effectively garner Wishlists and game awareness.