GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Planning Marketing Beats that Increase Wishlists and Won't Disrupt Development

Alex Van Lepp  (Marketing Director, Graffiti Games)

Location: Room 2006, West Hall

Date: Friday, March 24

Time: 3:00 pm - 3:30 pm

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Lecture

Vault Recording: Video

Audience Level: All

This session discusses the marketing activities that yield the most wishlists by sharing historical data on what has been the most successful for Graffiti Games' released and upcoming games.

Using lessons learned, it will share the best practices to generate the highest results for these marketing activities, as well as how to properly account for these efforts in a schedule to keep a game on time for launch and prevent disruption to development milestones.

The talk will also address how to mitigate potential hurdles that may arise between marketing and production to ensure the best possible game is developed while garnering the wishlists and awareness needed for a successful launch.


Attendees will learn the best practices to efficiently and effectively create major marketing beats that work with the development schedule for their game and prevents potential delays to ensure they are amassing significant wishlists for their game.

Intended Audience

This is for anyone working to launch a video game, whether it be a seasoned producer or a first-time developer. It shares lessons learned on how marketing and production can work together to stay on schedule.