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Platforms Are People Too: The Importance of Finding Your Champion

Nick Suttner (Writer/Designer/Consultant, Independent)

Location: Room 3005, West Hall

Date: Thursday, March 21

Time: 4:00pm - 5:00pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

Sustainable game development isn't just about making a great game, it's about making the right game, and finding your champion to help share it with the world. But why is that so important? And where do you start? And once you find your champion, how do you best arm them to most effectively fight for your game? With 10+ years of experience championing independent games (EGM/, PlayStation, Oculus), Suttner will guide you through the answers to these questions, sharing practical insights and anecdotes of how to think about and approach the individuals behind the big platforms, as well as press, publishers, and any potential partner, and explain why it's critical to the success of your game.


This lecture will explain, through firsthand insights, why finding your champion is so important to sustainable development, and provide practical steps for doing so. Attendees will gain a better understanding of the internal structure of the big platforms, and learn how to best find and communicate with potential champions.

Intended Audience

Anyone planning to commercially release a game will benefit from this presentation. While structured with independent games in mind, many of the key takeaways can be applied to AAA releases as well. No prerequisite knowledge is required.