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Jarrod Doherty (Manager, Player Behavior Insights, Blizzard Entertainment)
Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!
Topic: Production & Team Management, Design
Vault Recording: TBD
Audience Level: All
This session talks about the journey of the Player Behavior Insights team at Blizzard. Not only how they formed, but how they generated insights, built consensus, capability, and developed applied machine learning solutions to fight disruptive behaviors. The leader of their team will be sharing high-level findings around their journey through "crawl, walk, run" and the business case and opportunity costs associated with doing little, or outright ignoring disruptive and abusive player behaviors in your game.
Attendees will leave with a better understanding on how to talk to their bosses and/or game directors about the importance of building a Player Behavior competency. They will learn how to build their own insights around commonly available data, the value of investing in building new capabilities, and the opportunity costs of not doing more.
Game directors and producers who are interested in understanding the business case for doing more to fight abusive and disruptive behavior in their games. User researchers and game designers who want to better understand how to talk to their bosses and build consensus around the importance of building the capability to better understand and react to disruptive player behaviors.