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Play Nice, Play Fair: The Business Case for Fighting Disruptive Behaviors

Jarrod Doherty (Manager, Player Behavior Insights, Blizzard Entertainment)

Location: Room 2006, West Hall

Date: Thursday, March 21

Time: 10:00am - 11:00am

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Production & Team Management, Design

Format: Session

Vault Recording: Video

Audience Level: All

Learn how the Player Behavior Insights team at Blizzard generates behavioral insights and uses applied machine learning solutions to quantify and fight disruptive behaviors. This session will share high-level findings and how to take a "crawl, walk, run" approach for building a player behavior analytics discipline. It will also provide analysis of the business case and opportunity cost associated with not addressing disruptive and abusive player behaviors in community-driven games.

Takeaway

Attendees will leave with a better understanding on how to talk to their stakeholders and/or game directors about the importance of building a player behavior competency. They will learn how to build their own insights around commonly available data, the value of investing in building new capabilities, and the opportunity cost of not doing more.

Intended Audience

Game Directors and Producers who are interested in understanding the business case for doing more to fight abusive and disruptive behavior in their games. User Researchers and Game Designers who want to better understand how to talk to their bosses and build consensus around the importance of building the capability to better understand and react to disruptive player behaviors.