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Player Segments Based on Gaming Motivations: An Analysis of 400,000 Gamers

Nick Yee  (Co-Founder & Analytics Lead, Quantic Foundry)

Date: Wednesday, August 5

Time: 5:00pm - 5:30pm

Pass Type: Conference Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

This is a data-driven talk based on survey data from 400,000+ gamers. We used cluster analysis to identify distinct player types. For each segment, we'll describe its key motivation drivers and list popular game titles within the audience. We'll visualize the distances and relationships between the segments, and overlay demographic trends (i.e., gender, age, casual/core/hardcore). We'll also highlight unexpected motivation profiles and discuss implications (e.g., a segment with strong motivations from different motivation categories).

Takeaway

Attendees will gain a deeper understanding of a data-driven model of gamer motivations, and a sweeping view of the major player types, their motivation drivers, and opportunities for bridging to existing markets or tapping into an unexpected player segment.

Intended Audience

Game designers, marketing analysts, and consumer insights analysts interested in data-driven insights related to gamer segmentation and gaming motivations.