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Poison Seeps: How Toxicity Erodes Trust, Degrades Player Experience, and Hurts The Bottom Line (Presented by Modulate)

Daniel Kelley  (Director, Strategy and Operations, Center for Technology and Society, Anti-Defamation League)

Eve Crevoshay  (Executive Director, Take This)

Mike Pappas  (CEO, Modulate)

Elspeth Eastman  (CEO, Spiffy Gumdrop Inc.)

Location: Room 2011, West Hall

Date: Thursday, March 23

Time: 3:00 pm - 3:30 pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Video

Audience Level: All

Modulate Inc

We all know that toxicity is a major problem in video games. Some titles and franchises have become notorious for their toxic communities. The ADL's most recent industry report states that more than five out of six adults experience harassment in online games — and the problem is getting worse, not better. Toxicity erodes trust in studios and damages player sentiment. It's clear that game studios have to do something about the problem — both for the good of the industry and for their own bottom lines. How does this pervasive toxicity actually impact game revenue and and to what degree?


Attendees will have a deeper understanding of the potential impact that toxicity has on player experiences and sentiment, and how that can translate into lost revenue, higher churn, and unhappy customers.

Intended Audience

This is for executives, leadership teams, and studio heads who are trying to understand the impact that toxicity has on revenue and what returns they can expect from investing in Trust & Safety.