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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Pre-Decisional Support: Accurate, Agile and Active Data Delivery

Xia Lei  (Senior Data Mining Engineer, Netease)

Zechen Xu  (Senior Project Manager, NetEase)

Date: Thursday, July 22

Time: 2:30pm - 3:30pm

Pass Type: All Access Pass, Core Pass

Topic: Production & Team Management, Programming

Format: Session

Vault Recording: Video

Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation

Most game companies make daily decisions on production, operation, and iteration according to data provided by professional team. To further empower the business growth in an agile way, some multi-product companies are building data middle offices. Compared with normal data teams, data middle offices are steadier and more scalable. However, data middle offices do have their challenges. Product teams differ a lot in their wants and situations, making it hard for data middle office to manage the demands.

Leihuo UX Data Team, the data middle office of Leihuo Studio, has served dozens of games and generated billions dollar by providing reliable data support. With this talk, they would love to share their experience in managing demands and architecting the team, which may inspire developers pursuing powerful data middle office.


Via this talk, developers can learn about how to architect a data team from scratch with minimal cost and how to fully take advantage of data middle office. Meanwhile, data teams may get some insights about agile demand management from the talk.

Intended Audience

Decision makers or data teams in game related industries. Especially for multi-product companies.