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Pre-Marketing Marketing: A Guide to Games Market and Competitor Research

Dana Trebella (Founder, Spoke & Wheel Strategy)

Victoria Tran (Communications Director, Kitfox Games)

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

How can you tell if your *amazing* game idea is... actually good? How can you know if it has any sales potential or marketing viability? Successful games need more than just an interesting idea and technical expertise. This is day 0 marketing, broken down. Learn how to gauge if your game idea is one worth pursuing and how to make it stand apart from the crowd via proper market research, creating a competitor analysis, and putting it together in a positioning document. No vague generalizations - this talk is a complete guide on how two industry professionals from both a PR company (Dana Trebella, Spoke and Wheel Strategy) and independent studio (Victoria Tran, Kitfox Games) prepare their games for success.


A concrete step-by-step guide for how to assess your game's market potential and viability through market research, creating a competitor analysis, SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and how to use this information to best promote and position your game's messaging.

Intended Audience

This talk will benefit any game developer interested in how to manually conduct market research, create a competitor analysis, and gain more insights on their game's potential audience and marketability, from an indie perspective. No prerequisite knowledge is necessary.