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Productizing Privacy Compliance: Best Practices & Philosophies Compliance in Mobile Games (Presented by AdColony)

Alan Chapell  (Founder & Partner, Chapell & Associates)

Jonathan Harrop  (Senior Director of Global Marketing & Communications, AdColony)

Date: Thursday, August 6

Time: 12:00pm - 12:30pm

Pass Type: Conference Pass, Discovery Pass - Get your pass now!

Topic: Business & Marketing, Production & Team Management

Format: Sponsored Session

Vault Recording: TBD

Audience Level: Intermediate

In the past five years, the concept of “privacy” has gone from something mobile game developers could handle with a little common sense and some basic precautions, to something with concrete legislation from two of the top five economies in the world, and more every month.

On top of GDPR, CCPA, and other regulatory requirements, Apple has placed new consumer-level controls on privacy and identity that developers have to comply with, restricting the use of ad IDs and upending the in-app monetization and advertising space. As the consumer privacy-minded mobile ad marketplace, AdColony thought this was the perfect moment to examine privacy for mobile developers and share some best practices and philosophies.

Join AdColony in a discussion with noted privacy attorney Alan Chapell of Chapell and Associates to discuss the best ways to stay compliant while making great games.

Takeaway

Attendees will come away with a better understanding of the fundamentals of privacy compliance when it comes to developing a mobile game, and growing it via ads, and have a better idea what to look for when taking a consumer-focused mindset.

Intended Audience

Individual developers, product managers, business managers, monetization leads, growth experts, top-level executives, game marketers, and everyone in between looking to ensure their latest mobile game stays on the right side of emerging legislation.