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Pulling Together A Business Case

Rami Ismail  (Games & Tools Developer, Independent)

Location: Room 209, South Hall

Date: Wednesday, March 23

Time: 9:00 am - 10:00 am

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing, Production & Team Management

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: Yes

Rami Ismail (Vlambeer, Levelling The Playing Field,, The Habibi's) has traveled the world for a decade, and has helped many hundreds of studios and games reach their goals or funding - no matter where the studio is, or what the size of the team is.

In this rapid 60 minute talk he will explain in honest, concise, and actionable ways why (independent) developers often approach their business case from the wrong end, how to think about pitches, what to say, and what not to say, how publishers use the word "budget" to trick you into thinking about money differently (and how to properly budget), how to think about risk and opportunity, what mistakes independent developers make over and over, and how to put together a sensible business case.


Attendees will learn a honest perspective on the business of independent game development, and be able to avoid common mistakes in building their business case.

Intended Audience

Independent developers worldwide, who are looking to learn about the business of independent game development.