GDC 2025 Session Viewer
Quo Vadis Mobile Gaming 2025?
Mariusz Gasiewski (CEE Mobile Gaming and Apps Lead, Google)
Pass Type: All Access Pass, Core Pass - Get your pass now!
Track: Business & Marketing
Format: Lecture
Vault Recording: TBD
Audience Level: Intermediate
How is user behavior changing in mobile gaming based on the data? How have the motivations of players and payers changed in recent years? What influence does this have on monetization and growth? In today's fiercely competitive mobile gaming market, understanding the latest mobile data has become more challenging than ever. This session will focus on the most recent changes in the mobile gaming ecosystem, offering insights on how to respond with effective actions and plans.
Takeaway
Navigate the shifting tides of user's behaviour in mobile gaming space: Understand how evolving user behaviors are creating new market opportunities and learn to leverage player insights for maximum impact. You will come away with actions that you can take to improve your business in mobile gaming space, especially in growth and monetisation area.
Intended Audience
This session is designed for mobile game professionals, particularly founders and key business owners. Whether you're a seasoned expert or an indie developer seeking to understand the latest mobile gaming trends, the topics covered will help you visualize these trends, understand their connections, and plan accordingly.
