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Research Methods to Improve Live Game Retention, D1 to D100

Sebastian Long (UX Research Consultant, Player Research)

Sarah Romoslawski (Senior Manager, UX Research, Glu Mobile, Inc.)

Alexander Kohorst (User Experience Researcher, Glu Mobile, Inc.)

Molly Sirota (Senior UX Researcher, Sony Playstation)

Jennifer Torson (UX Researcher, Scopely)

Location: Room 2014, West Hall

Date: Friday, March 22

Time: 10:00am - 11:00am

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Production & Team Management

Format: Session

Vault Recording: Video

Audience Level: Intermediate

How can development teams gather actionable player data to improve long-term play? In this microtalk session, four expert UX Researchers share their approaches to gathering actionable data, from day-1 today-100 and beyond, using a variety of research methods: play diaries, analytics, surveys and in-house playtests. Glu Researchers Sarah Romoslawski and Alexander Kohorst share their approaches to FTUE testing and elder player mechanic deep dives. PlayStation's MollySirota explains how players' diaries improved engagement in the live content of 'MLB: The Show'. Fianlly, Scopely's Jennifer Torson discusses how to study the first seven days to impact the entire player journey.

Takeaway

Attendees will gain an understanding of research methods available for exploring retention, long-term play, and their application. They will leave clear examples on the ROI of long-term retention research and an anatomy of "diary methods", a powerful and underutilized approach while also learning the key dissimilarities between researching elder players and the first-time-user-experience.

Intended Audience

These microtalks are for development professionals wishing to understand the spectrum of research methods available to them, with special consideration for their current challenges and needs in regards to understanding player retention. From indie teams to small publishers, this session serves all development professionals with limited knowledge of games UX research.