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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Viewer, you can view session and speaker details for the 2024 Game Developers Conference. New sessions are regularly added leading up to GDC, and all dates and times will be announced about 4 weeks before the event. Once live, you will be able to build your schedule with the GDC Mobile App.

Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Rethinking Mobile Game Discovery & Growth

Qi Lu  (CEO/Founder, Supernova Games)

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

In today's fiercely competitive mobile gaming market, navigating the challenges of user acquisition costs has become more daunting than ever before. The increasing difficulty of surviving without substantial capital investment has dissuaded many new teams from venturing into casual Free-to-Play (F2P) games. However, in this talk, we'll explore a fresh perspective on organic discovery and growth.

Drawing from her experiences in successfully growing games from zero to over a million Daily Active Users (DAU) without relying on marketing dollars, Qi will shed light on why organic discovery and growth has become a critical factor for all gaming companies, transcending the boundaries of small to midsize studios. She will delve into the key principles of organic discovery and growth that every developer must comprehend, while also offering valuable insights on avoiding common pitfalls. Additionally, you'll gain practical strategies to foster your game's growth in a healthier and more sustainable manner.


Attendees will learn about how the mobile market became what it is today, why organic discovery and growth is important for gaming companies and platforms, the key to organic discovery and growth that every developer needs to understand today, and how this understanding can help your game when doing organic discovery and growth.

Intended Audience

This talk is open to everyone. Studio Leads, Game designers, Product, Artists, Marketing, Engineers etc. No prerequisite knowledge needed.

Connecting the Global Game Development Community

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