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View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.

You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.

Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.

ROI on T&S: Toxicity and the Bottom Line

Rachel Kowert  (Research Director, Take This)

Location: Room 215, South Hall

Date: Thursday, March 21

Time: 2:00 pm - 2:30 pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!

Topic: Advocacy

Format: Session

Vault Recording: Video

Audience Level: All

There is a widely-held assumption that toxicity in gaming spaces remains a cornerstone of these communities because so-called "toxic players" constitute a significant proportion of consumers. This idea fuels a fear that improved moderation efforts against these toxic behaviors would remove a core game-playing demographic and reduce game studio profitability and sustainability.

Based on cutting-edge, ongoing research, this talk will present a business case for effective moderation of toxic behavior in gaming spaces. It will demonstrate how toxic gaming communities negatively impact not only player safety and player communities, but the fiscal bottom line. The talk will conclude with tangible suggestions for moving forward, including the expansion and refinement of existing moderation efforts and preventative, resilience-building strategies for community management teams and player communities.

Takeaway

Attendees will be able to define "toxic" behavior and articulate how toxicity has result in lower player engagement and diminished profits for studios, despite current global profit levels. Attendees will also learn of current and proposed, evidence-based strategies to support longevity for both the community itself and its management teams.

Intended Audience

Studio leadership; trust and safety, management, marketing, branding and PR leaders; data analysts; narrative designers; and thought leaders throughout the industry. No prerequisite knowledge is needed.



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