GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Browse and sort the growing list of GDC Summer sessions by day, time, pass type, topic, and format. All session times are shown in Pacific Time. Check out GDC Summer’s Event Details for more information related to the event schedule.

Roundtable: Marketing & Discoverability

Victoria Tran  (Communications Director, Kitfox Games)

Date: Tuesday, August 4

Time: 4:00pm - 4:45pm

Pass Type: Conference Pass - Get your pass now!

Topic: Business & Marketing

Format: Interactive Session

Vault Recording: TBD

How can marketing and discoverability go beyond being just about products, with more consideration towards community building, social good, and "caring" capitalism? There is a greater need than ever to critically analyze the ways in which marketing affects the greater community. The Marketing & Discoverability Roundtable aims to connect game marketing professionals and thought leaders so that the industry can benefit from a wealth of shared experiences and knowledge through an open, conversational format. The following questions are among those that will be addressed: What does marketing and discoverability that is dependent on social good and community-building look like? What are the positives and negatives of our marketing channels? How should studios support causes - and should they? How can we be intentional allies rather than opportunistic? What is our responsibility as marketers? And most of all, what are the pay-offs in terms of discoverability, viability, and community?

Takeaway

Roundtable participants will walk away with a broadened, critical perspective on marketing in games. They will leave with a newfound understanding of how to collaborate with their team and the changing nature of social responsibility in games and the market.

Intended Audience

This is intended for any game professional interested in the business of marketing games.