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Samsung Mobile Ads (Presented by Samsung)

Craig Chinn (Vice President Mobile Sales, Samsung Electronics)

Location: Room 2000, West Hall

Date: Thursday, March 19

Time: 4:00pm - 5:00pm

Pass Type: All Access Pass, Core+Summits Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass, VRDC Add On - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: TBD

Audience Level: All

Samsung Mobile Ads is a managed advertising service that allows Game Advertisers to target active gaming Samsung users. This is accomplished through proprietary Samsung data and targeting.

Takeaway

Attendees will learn why Samsung Mobile Ads unique offering has led to successful user acquisition campaigns. They will understand it's a Samsung managed service with performance pricing.

Intended Audience

Mobile Game companies interested in acquiring users that will have a positive return on their advertising spend as measurerd via In-app purchase or selling advertising themselves