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Diana Weng (CBO, MYTONA)
Pass Type: All Access Pass, Core Pass
Topic: Production & Team Management
Format: Session
Vault Recording: TBD
Audience Level: I acknowledge GDC 2021 is an all-digital event and commit to participating virtually.
'Seekers Notes: Hidden Mystery' is a F2P hidden object game that continues to stay in top grossing charts in its 5th year. This lecture will shed light on how hidden object game reached top-10 grossing rank and how the game evolved in the ever-changing landscape of the mobile industry. Through multiple examples, Diana will illustrate challenges that Seekers Notes faced that resulted in insightful lessons.
Attendees will learn how to successfully manage free to play game for 5+ years. How to change the game according to the latest mobile trends, for example how to implement hybrid monetisation and battle pass in the casual game. The keytake will be the constant improvement of the game together with your players.
This talk is targeted towards professional game development studios, who are looking for new insights on how to grow and operate a successful title for 5+ years. Basic knowledge of game design, marketing and KPIs is required.