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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Six Powerful Lessons to Learn From Games Research

Mike Schramm  (Senior Research Manager, Interpret)

Date: Friday, July 23

Time: 3:40pm - 4:10pm

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing, Production & Team Management

Format: Session

Vault Recording: Video

Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation

Games researcher, focus group moderator, and writer Mike Schramm of Interpret (formerly NPD, EEDAR, Joystiq) will provide powerful, actionable insights collected from his 14-year career. Lots of huge AAA publishers have paid a lot of money for his work over the years, and now he's sharing insights at GDC. Come learn how to better understand what you don't yet know about your potential audience, how to make your characters and IP feel truly authentic, and what hundreds of video game focus group participants over the past few years all want game developers to know.


Attendees will gain a powerful set of research insights delivered in an entertaining and memorable way. They'll hear from an experienced games researcher, and learn both how games research can help their marketing and development efforts and how they can implement the philosophy of games research in their own work.

Intended Audience

Games researcher Mike Schramm (of Interpret, NPD, and the classic game blog Joystiq) will provide the six most powerful, actionable insights collected from his 14-year career. Learn what years of research and hundreds of focus group participants have to tell you about the games you're making and marketing.